What are masthead ads?

Published by Charlie Davidson on

What are masthead ads?

With YouTube Masthead, you can showcase your brand, product, or service in a native video-based ad format that appears in the YouTube Home feed across all devices. YouTube Masthead is ideal for people who want to: In this article, you’ll learn about YouTube Masthead assets, technical specs, and reporting tools.

What is a CPM masthead?

As the testing recently came to an end, all advertisers can now buy ads on its masthead on a CPM basis, meaning that advertisers pay based on a CPM or cost per day, or at a fixed rate, with minimum spend requirements.

What does a YouTube masthead ad unit run?

A YouTube masthead ad unit is run on the YouTube homepage. The masthead runs on the YouTube homepage and home feed — a marquee placement. The Video masthead enables you to showcase your brand on a beautiful video canvas at scale, across all devices, at the top slot of the home feed.

What is a YouTube masthead ad HOW MUCH DOES IT COST?

How Much Does a YouTube Masthead Cost? Let us quickly jump to the hot topic that many advertisers are curious about regarding YouTube Masthead. That is – the price! If you are planning to advertise your business by placing your product or service on YouTube Masthead, you will spend a whopping $300,000 to $400,000.

How much would an ad on Google Homepage cost?

The average cost-per-click (CPC) on Google Ads is $1 to $2 for the Google Search Network and less than $1 for the Google Display Network. Generally, small-to-midsized companies will spend $9000 to $10,000 per month on Google Ads, which doesn’t include additional costs, like software.

Which ad format typically has the lowest CPM?

Bumper ads format typically has the lowest CPM among in-stream video ads and is also eligible to serve more frequently, particularly on mobile devices. Bumper Ads have the lowest CPM among in-stream video formats and serve predominantly on mobile.

Are bumper ads good?

They are available through Google Ads as an add-on to traditional campaigns and sold on a CPM basis. Bumper ads can both extend the reach of an existing campaign and complement broader messaging.” Bumper ads are short but have proven to be extremely effective in generating brand awareness.

Which statement is true for bumper ads?

They provide reach, frequency, and brand awareness. Bumpers are bought on a target cost-per-thousand impressions (CPM) through Google Ads (auction or advance buy), Display & Video 360, or Google Preferred. This statement is true about Bumper Ads that they’re designed for a mobile-first world.

How much money does Google Ads pay?

Google pays you per every click on your ads, but it takes a commission. Generally speaking, publishers get 68%, or 51% when using AdSense for reach. Depending on the niche, the commission can go from $0.20 to $15, with an average of $3 per click for publishers.

What is a view through conversion?

View-through conversions occur after an ad impression, if the user doesn’t interact with the ad, then later converts. You can set your view-through conversion window when you create or edit conversion actions.

What’s the best format for a masthead AD?

The Masthead ad can appear in a widescreen or 16:9 aspect ratio format and includes an information panel to the right that automatically uses assets from your channel. You can optionally include up to 2 companion videos in this panel. People can click the mute icon if they want to hear sound from the video.

How does a YouTube masthead AD look like?

A featured video in a Masthead ad autoplays without the sound for up to 30 seconds at the top of the YouTube Home feed. The Masthead ad can appear in a widescreen or 16:9 aspect ratio format and includes an information panel to the right that automatically uses assets from your channel.

What are the metrics for a YouTube masthead?

The Masthead format supports these metrics in reporting. Availability of some metrics depends on the buying model and the device where the Masthead appears. Note: For Masthead on TV screens, metrics are limited to ad impressions, clicks to video, video viewership, and clicks to a YouTube channel.

How to maximize brand exposure with the YouTube masthead?

According to Google support, the YouTube Masthead desktop version has the following technical specifications: The auto-play shouldn’t be longer than 30 seconds Video thumbnail will be shown once autoplay finishes For best results, use videos with a 16:9 aspect ratio whenever possible The form and color of the CTA button cannot be changed

Categories: Contributing