What does UTM stand for?

Published by Charlie Davidson on

What does UTM stand for?

UTM is the acronym for Universal Transverse Mercator, a plane coordinate grid system named for the map projection on which it is based (Transverse Mercator). The UTM system consists of 60 zones, each 6-degrees of longitude in width.

What are the 5 UTM parameters?

There are five standard UTM values: campaign, source, medium, term, and content. Marketers add these at the end of their web page URLs before they promote them.

What is a UTM example?

UTM stands for Urchin tracking parameters. UTM Source: The individual site within that channel. For example, Facebook would be one of the sources within your Social medium for any unpaid links that you post to Facebook.

What are UTM parameters in Google Analytics?

UTM parameters (sometimes called UTM codes) are specific text strings that you can append to URLs that allow you track those URLs when they get clicked on. UTM parameters make Google Analytics pick up on the data in the code and log it with the pageview.

Why is UTM used?

UTM Provides a constant distance relationship anywhere on the map. Since land navigation is done in a very small part of the world at any one time using large scale maps. The UTM system allows the coordinate numbering system to be tied directly to a distance measuring system.

What are the types of UTM?

The five types of UTM parameters

  • utm_source. This tag identifies the source of your traffic (Facebook, search engine, newsletter, Linkedin, etc.).
  • utm_medium. This UTM code specifies the medium, like cpc or newsletter, for example.
  • utm_campaign.
  • utm_content.
  • utm_term.

Why UTM is required?

UTM codes help you track the performance of each of those links so you can see where your traffic is coming from. You can use the UTM variables within the link to track general information, like how much traffic you’re getting from social media.

Which three UTM parameters are recommended by Google to manually track campaigns?

Medium, Source, and Campaign are the three campaign parameters are recommended to manually track campaigns. Explanation: The URL Builder has six fields, but you generally need to use only Campaign Source, Campaign Medium, and Campaign Name.

How do I know my UTM zone?

Calculate the eastern boundary of any UTM zone by multiplying the zone number by 6 and substract 180. Subtract 6 degrees to obtain the western boundary. Therefore to find the eastern boundary of UTM zone 11: Eastern boundary of zone 11 = (11 * 6) – 180 = -114 degrees.

Is UTM equal area?

Furthermore, since TM and UTM are used as map sheets in many countries, the conformal projections (TM, UTM) are compared with the equal-area projections.

What are UTM parameters?

UTM parameters. Urchin Tracking Module (UTM) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns across traffic sources and publishing media. They were introduced by Google Analytics’ predecessor Urchin and, consequently, are supported out-of-the-box by Google Analytics.

What is UTM in marketing?

Definition of ‘Utm’. Definition: UTM codes are one of the ways to track performance from any digital marketing campaign. UTM or Urchin Tracking Module is a simple code that can be attached to any URL to generate Google Analytics data for digital campaigns.

What is UTM source?

The most common variables for UTM trackers are “source” and “medium.” The “utm_source” tells a company what site the link originally came from, and the “utm_medium” tells the company what original medium was used to send the link (i.e. referral, email, instant message, etc.).

What is an UTM link?

UTM tracking links are URLs that have several pieces of code attached to them – called UTM parameters – that ultimately help you track each link in great detail. To give you an example of what a UTM tracking link looks like, it’s something like this:

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