Annual Campaign - Best Direct Mail Package
Beta Theta Pi Foundation
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Annual
Campaign - Best Direct Mail Package
Beta Theta Pi Foundation
Along with their vendor partner, this organization designed a 10-year anniversary strategy for their renowned Men of Principle Initiative. The direct mail program was instrumental in insuring that the Beta Leadership fund exceeded is fiscal year 2009 goal by nearly 20,000 dollars. Over half of the overall dollars raised for the fund was the result of this direct mail appeal. Soliciting over 2,000 gifts at an average of nearly $200 The Beta Theta Pi Foundation was able to raise over $370,000. 
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Annual Campaign - Best Non-Direct Mail Package
Phi Mu Foundation Foundation
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Annual
Campaign - Best Non-Direct Mail Package
Phi Mu Foundation Foundation
Take pink flamingoes, pink feather boas, pink water bottles, pink everything--madness you say? Along with a few diamond tiaras, many excited yells, ringing bells, and a very hoarse foundation staff--it's just a typical day during the Phi Mu Foundation's annual phonathon. 6000 calls, and over $60,000 raised at a cost of 10 cents per dollar raised.
One of the women involved in the phonathon says, "During the event we call every active and recent lapsed donor as well long-lapsed and non-donors. Starting with our fall kick-off these women are hearing from us in several ways – but all at arms length. The phonathon gives a chance to connect with them directly and thank them for their amazing support."
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Annual Campaign - Best Non-Direct Mail Package
Phi Mu Foundation Foundation
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Annual Campaign - Best e-Mail Package
Beta Theta Pi Foundation
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Annual
Campaign - Best e-Mail Package
Beta Theta Pi Foundation
The organization realized this the past year's fundraising efforts proved to be a little more difficult that previous years, with an increased goal and a difficult economic climate. As the foundation neared the close of their fiscal year and with over $30,000 left to raise in order to fully fund the leadership programs an additional, intense, year-end electronic strategy was implemented to help achieve the overall goal. Through their largest and most significant e-campaign in the organizations history, Beta Theta Pi Foundation was able to acquire nearly 40 new donors and raise nearly $38,000. From 233 donors they were able to raise $18,000 over the original Annual Fund goal.
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Annual Campaign - Best e-Mail Package
Beta Theta Pi Foundation
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Annual Campaign - Best Student Development Effort
Kappa Alpha Theta Foundation
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Annual
Campaign - Best Student Development Effort
Kappa Alpha Theta Foundation
The Pansy Patch encourages sisters to share their thoughts and thanks with one another through Foundation giving. For every $5 donation, the Foundation places a special hand-written pansy die-cut on the walls of their Convention hotel. If an honoree attends convention she receives a pansy sticker to wear indicating that she's been honored through the Pansy Patch. If the honoree is not at convention, the donor and her honoree are included in the master donor/honoree list in the foundation publication and on the foundation website. At a cost of .37 cents per dollar raised Kappa Alpha Theta Foundation was able to raise $13,000 while significantly increasing their collegiate donor number by 83%.
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Annual Campaign - Best Student Development Effort
Kappa Alpha Theta Foundation
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Annual Campaign - Best Alumni(ae) Development Effort
Kappa Alpha Theta Foundation
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Annual
Campaign - Best Alumni(ae) Development Effort
Kappa Alpha Theta Foundation
The Kappa Alpha Theta Foundation created a microsite within their own website and distributed the following message "Think of the simple pleasures you enjoy. Would you trade the good feeling you get from your simple pleasure for the great feeling you would get by making a donation in the same amount to help a sister in need?
In correlation to one of the organizations core values of LOVE and the Valentine's day holiday the above concept was presented to Theta alumnae to prompt them to "show their Theta love" by donating the monetary value of their simple pleasure to the friendship fund, the Foundation fund to support sisters experiencing severe financial distress, catastrophic illness, natural disaster, and urgent family crisis. The project touched each and every living Theta member either through email, or mail. In the Foundation's second year in soliciting non-donors, 150 new donors were inspired to give, helping to raise over $33,000 for the Friendship Fund. This effort by the Kappa Alpha Theta Foundation sisters is representative of the finest in alumnae spirit and support.
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Annual Campaign - Best Alumni(ae) Development Effort
Kappa Alpha Theta Foundation
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Major Gift Campaign - Best Development Effort
Kappa Alpha Order Educational Foundation
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Major
Gift Campaign - Best Development Effort
Kappa Alpha Order Educational Foundation
This organization realized an opportunity to reengage a former board member and energize several potential donors who lived in close proximity. The entire cost of a private event for several donors was underwritten by the former board member, including a chartered flight to Lexington, VA, private tour of the Kappa Alpha National Headquarters, a catered private dinner, and a meeting with several Foundation staff. The event raised over $200,000 in unrestricted money with ZERO cost per dollar raised. The event was successful in re-engaging a former board member, who is ready to put together another trip.
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Planned Gifts Campaign – Best Development Effort
Kappa Alpha Order Educational Foundation
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Planned Gifts Campaign – Best Development Effort
Kappa Alpha Order Educational Foundation
This organization realized that of the 117 members of their planned giving society the average age per member was only 45 years old. From there the appeal was simple. Use existing members to tell their stories and utilize the best piece of real estate in the alumni publication; the KA Journal. The 1865 Trust grew from an average of 8 new members per year since 1993 to 11 new members in the year since the inception of the new program. The appeal has raised over 1.5 million dollars in new estate pledges with a cost basis of less that ½ of one cent per dollar raised. Members of the 1865 Trust through their own testimonies remember the main reason why KA is so important to them, and why they decided to leave a lasting gift to Kappa Alpha Order. These articles strengthen their already solid relationship.
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Planned Gifts Campaign – Best Development Effort
Kappa Alpha Order Educational Foundation
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Donor Education/Relations - Best DVD/CD/Video
Zeta Tau Alpha Foundation
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Donor
Education/Relations - Best DVD/CD/Video
Zeta Tau Alpha Foundation
This year's winning piece was a DVD entitled "Our Philanthropy is not only what we do; it's who we are." Since 1992, Zeta alumnae and collegians have been promoting breast cancer awareness and education on college campuses and communities throughout the country. After this philanthropy video was introduced at our national convention, over 80% of our chapters indicated that they used it for recruitment during the 2008-2009 school year. Packaged with important facts and presented in a fresh manner, the video stresses the important role that education and awareness play in the fight against breast cancer. The philanthropy round is one of Zeta's strongest and they have seen an increased rate of women returning since this video was introduced.
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Donor Education/Relations - Best DVD/CD/Video
Zeta Tau Alpha Foundation
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Donor Education/Relations - Best Brochure
Beta Theta Pi Foundation
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Donor
Education/Relations - Best Brochure
Beta Theta Pi Foundation
The Best Brochure winner recognized the need for a vehicle to provide clear and concise information about the Annual Leadership Fund. A brochure was created in-house by the Foundation and the Communications Department. The brochure is distributed at all alumni and student leadership events and was mailed with a donation envelope to the Foundation's top 1000 donors.
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Donor Education/Relations - Best Brochure
Beta Theta Pi Foundation
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Donor Education/Relations - Best Annual Report
(Stand-Alone)
Sigma Chi Foundation
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Donor
Education/Relations - Best Annual Report
(Stand-Alone)
Sigma Chi Foundation
The Best Stand-Alone Annual Report was the organizations second stand-alone edition. Through the thanking of donors, reports on reductions in operating expenses, and the reassurance of donors and non donors alike that efforts to achieve the mission are effective at attaining the vision of the organization, the Sigma Chi Foundation was able to produce a visually appealing and award winning product. Utilizing undergraduate testimonials the Annual Report conveyed the work of the Foundation and recognized the donors who help to make the Fraternity's vision a reality.
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click image above to view the full annual report |
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Donor Education/Relations - Best Annual Report
(Special Issue of the National Magazine)
Phi Kappa Psi Foundation
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Donor
Education/Relations - Best Annual Report
(Special Issue of the National Magazine)
Phi Kappa Psi Foundation
The winner used the annual report to introduce the mission and staff of the Foundation, report financial information and provide featured stories about scholarship recipients. In 44 pages, the Phi Kappa Psi Foundation was able to convey the importance of the Foundation to every member who picked up the magazine.
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click image above to view the full annual report |
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Donor Education/Relations - Best Donor Newsletter
Kappa Alpha Theta Foundation
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Donor
Education/Relations - Best Donor Newsletter
Kappa Alpha Theta Foundation
This category's winner distributes to over 11,000 organization donors twice a year. With the fall publication highlighting the program recipients and the Spring issue presenting the Annual Report. Each issue includes three stories about program recipients. Kappa Alpha Theta spends $2.00 per member to present the information and while the newsletter is not intended to be a solicitation piece the included remittance envelope not only paid the cost of printing and distributing but resulted in an $8,500 profit for the Foundation.
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click images above to view the full newsletter |
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Donor Education/Relations - Best Electronic Newsletter
Delta Zeta Foundation
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Donor
Education/Relations - Best Electronic Newsletter
Delta Zeta Foundation
The In-Touch e-newsletter is sent quarterly to all alumnae for whom the organization has an email address. Each edition includes Foundation information, donor personal stories, and a features article for members. At a cost of less than 4 cents per member, the e-newsletter has garnered over 100 gifts and an increased understanding of the benefits of leadership development programs and the role of the Foundation.
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click images above to view the full newsletter |
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Best Public Relations Effort
Zeta Tau Alpha Foundation
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Best
Public Relations Effort
Zeta Tau Alpha Foundation
This year's Best Public Relations Effort award recognizes the efforts of what began with one alumnae chapter. The Zeta Tau Alpha Think Pink campaign began with a partnership between the Northern Virginia Alumnae chapter and the Washington Redskins but has spread to stadiums and arenas across the country. On October 12th, the 10th anniversary of the partnership was celebrated in a big way with the distribution of over 42,000 pink ribbons. Announcers, players, fans, staff, and even the family of the team's owner were spotted in the ribbons. Tanya Snyder, the wife of Redskins owner Daniel Snyder was one of Zeta's most involved volunteers in the distribution of the ribbons. The message of breast cancer awareness is still spreading and the Zeta Tau Alpha Foundation deserves our recognition for their efforts to keep the momentum strong.
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Best Public Relations Effort
Zeta Tau Alpha Foundation
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Best Use of a Foundation Grant for a Fraternity/Sorority Project or Program
Zeta Tau Alpha Foundation
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Best
Use of a Foundation Grant for a Fraternity/Sorority Project
or Program
Zeta Tau Alpha Foundation
Zeta Tau Alpha saw a need for an in depth program dealing with hazing and risk reduction in new member education and chapter development. The Zeta Tau Alpha Foundation provided a grant to cover the total program cost. Zeta leaders took ample time, as well as human and financial resources to develop My Sister, My Responsibility, utilizing industry leaders in hazing, risk management, alcohol education, and group development. The result has been a measured reduction in reported cases of hazing and standards violations. Quoting a chapter member who has been through and teaches the program, "This program has helped to create positive change in our chapter, I'm not sure what would have happened to us without it".
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Best Use of a Foundation Grant for a Fraternity/Sorority Project or Program
Zeta Tau Alpha Foundation
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Best Campaign or Program in Support of an Outside Philanthropy
Zeta Tau Alpha Foundation
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Best
Campaign or Program in Support of an Outside Philanthropy
Zeta Tau Alpha Foundation
As a benefit of membership in the organization all members receive a subscription to SELF magazine, the women's fitness and healthy lifestyle publication. As an extension of the partnership with SELF, Zetas are also participating in the SELF Challenge, a free workout and eating plan. Those who register for the challenge, receive healthy recipes, exercise tips, and can even track their progress online. Zetas developed an official ZTA / SELF challenge Facebook page where members have the opportunity to share their experiences with the Challenge. As these two major forces in the fight against breast cancer, Zeta notes their pride in being asked to partner with SELF Magazine.
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Best Campaign or Program in Support of an Outside Philanthropy
Zeta Tau Alpha Foundation
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Best Special Event
Alpha Gamma Delta Foundation
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Best
Special Event
Alpha Gamma Delta Foundation
Educating members about their educational foundation is something that all organizations strive to keep as a top priority and the Alpha Gamma Delta Foundation is no different. The AGD Foundation had an opportunity to participate in the Fraternity's regional leadership conferences held in Dallas and Atlanta. Of the 330 members who attend, collegians make up the majority of the audience at these events. Members were encouraged through a Foundation table at the regional event to provide their name and cell phone number for a chance to win a basket of Alpha Gamma Delta merchandise. 12 individuals were selected at random to be "texted" during the event. Testimonials, sent via text message were read at random during the program. As excitement as to whom would be the next to receive a text spread through the conference those who approached the microphone to read their text helped develop an increased awareness of the Foundation's work and importance. A survey sent after the program found that 98% of attendees agreed to having an increased awareness about the mission of the Foundation.
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Best Special Event
Alpha Gamma Delta Foundation
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Best New Development Idea
Delta Tau Delta Foundation
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Best
New Development Idea
Delta Tau Delta Foundation
The winner for Best New Development Idea welcomed the Fraternity's sesquicentennial anniversary with an opportunity to make a major and long-term impact. As a result of learning and reviewing some of the best practices in the Greek fundraising industry the Delta Tau Delta Foundation came up with the Legacy Board Postcard campaign. For every $10 donated at the Karnea celebration donors received a special postcard that was designed in house. Once they were addressed to other friends/mentees/brothers, the Foundation mailed the postcards from the Bethany, West Virginia Post office, right around the corner from the founder's house. By the end of the Karnea celebration, the Delta Tau Delta Foundation had raised over $102,000 for the museum and archives fund. With a total of 249 donors and an average gift of $409 the development idea engaged both alumni and undergraduates in a very special way. |
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Best New Development Idea
Delta Tau Delta Foundation
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